Offthebookshelf.com
Dan Wald
Dan Wald has spent over 25 years in the marketing world in New York City. He claims that writing Ad Asylum was actually a pitch for a feminine care product gone bad.
There are many clients, colleagues, and bosses who will probably deny any knowledge of having known or worked with Dan. Such clients include McDonald’s, Kraft, A&E, WE, AMC, Hearst, Sears, Sprint, Unilever, Kimberly-Clark, Lufthansa, CondeNet, Bacardi, NBC, Verizon, and Disney, among numerous others.
Dan’s alma maters have also expunged his record, although he actually has a BA in Economics from Colgate University and an MBA in Marketing from the University of Chicago Booth School of Business.
Barnes & Noble will also deny that Dan played an instrumental role in the development of bn.com.
He is often quoted as saying, “That incident at the interactive conference in Las Vegas never happened. I wasn’t even in the pool. I deny everything.”
Dan lives in an undisclosed location in New Jersey with his lovely wife, two teen-aged children, and two psychotic Westies.
He’s hoping that the right combination of synapses fires off in his brain again sometime, creating another idea for a book. In the meantime, he’s focused on keeping all of his wonderful, intelligent, and absolutely brilliant clients happy.
All Books By This Author:
- Ad Asylum
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- by Dan Wald Rating: 5.0
Halliday & Vine, once the greatest ad agency in New York, is now an agency on the brink. Peter Vine, their creative genius, has disappeared. Now, they’ve got one last chance to save themselves when they make the final round in the pitch for the largest fashion account in the world. But Drew, the new Chief Creative Officer, is going to blow it with an absolutely horrible pitch.
That’s when agency peons Ryan Simmons and Rachel Weiss decide to take matters into their own hands. Their only problem? They’ve got no team, no budget, no research, no place to work, no way into the pitch, and to say that Ryan is fashion challenged is an understatement.
What ensues is pure mayhem as the latest technologies, outsized egos, nasty clients, and super models all clash as a lovable but motley crew try to save their agency and their jobs.
- Genres: Humor

