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Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve
Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve
by Christina Hamlett Rating: 0.0

What is it that all business owners, authors, entrepreneurs and nonprofits want and need but don’t know how to use - and keep - once they get it?

Attracting (and maximizing) media opportunities is as much an art as it is a science if you want to sparkle in the spotlight. Two dozen media industry experts offer insider tips, resources and guidelines in this must-have guide on how to make influential connections, become sound-bite savvy, utilize social media effectively, survive awkward moments, build a compelling website and manage a cost-effective PR campaign.

Do you know, for instance:

* What's the worst assumption that most business owners make about journalists?
* If you have a choice of being interviewed by phone, email or in person, which should you choose?
* How do you get media exposure without spending a dime?
* What's the biggest mistake that DIY advertisers make?
* Is social media a smart substitute for traditional advertising?
* How do you ensure that journalists will want to write about you more than just once?
* What do you do if you get asked something you really don't want to answer?
* How can you make an event photographer's life easier?
* How can writing a book help sell you as an industry expert?

Want to become a media darling? The journey starts within these pages.

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Sustainable Brands, San Diego
Sustainable Brands, San Diego
by Andrea Mestdagh Rating: 0.0

A summary of my experience at the Sustainable Brands conference in San Diego in June 2012.

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HOW TO WRITE A PLAY (A "Buy the Book/Get the Coach" edition)
HOW TO WRITE A PLAY (A "Buy the Book/Get the Coach" edition)
by Christina Hamlett Rating: 0.0

Since the time of the Ancient Greeks, the live theater experience has satisfied an audience's need for entertainment that is immediate, intimate and accessible to all ages and levels of society. Whether performed in an outdoor courtyard, on a vintage stage, in a school auditorium, or above the din of an urban coffeehouse, a play is an ever-evolving and timeless art form that derives its energy from both sides of the footlights. Unlike a novel or a film which is financed and produced only once, a theater script undergoes a new transformation with each change of cast and each change of venue. Even the passage of time itself impacts how a theatrical story will resonate with successive generations, giving new definition and perspective to old ideas or providing a yardstick of how far we've come from social mores that were once held as truth.

In this book, you'll learn what makes a play successful...and how to write one yourself! Unlike other how-to texts, however, this one offers an interactive component for receiving one-on-one feedback on the various writing assignments included in each module. The “Buy the Book/Get the Coach” concept gives you the option of being an active student or just enjoying the text as a reader. Either way, you’re guaranteed to not only have a great time but also to look at theatrical productions in an entirely different way from this moment forward.

The content you’re about to dive into was originally developed for the online playwriting courses I offer to writers of all ages. Whereas traditional classrooms or Internet chat rooms require you to tune in every week at the same place and time and in the company of other students, my own approach has always been a learning platform where you’re truly in a class by yourself! All of the lecture materials you need to understand the principles and dynamics of storytelling through the medium of live theater are contained in these pages along with creative exercises for applying what you learn.

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HOW TO WRITE A TV SERIES (A "Buy the Book/Get the Coach" edition)
HOW TO WRITE A TV SERIES (A "Buy the Book/Get the Coach" edition)
by Christina Hamlett Rating: 0.0

Whether it's a wacky sitcom, a police drama, a soap opera, or a reality show, every TV program starts out as an idea in someone's head. Turning that rough concept into a series that viewers will want to watch every week, however, requires catching the interest of someone in the position of casting, directing and producing it. No simple task indeed, especially when you also have to factor in its ability to attract advertisers and sustain the interest and curiosity of the target demographic.

How do you know whether your idea lends itself to the limitations of the small screen? For one thing, it has to be a unique story that will resonate with an audience. Secondly, it has to be a story that you have the rights to negotiate; in other words, your own original material and not someone else’s. Third – and perhaps the most important element in the equation – is that you have to be truly passionate about what you’re trying to pitch for development instead of just thinking about how much money you could make that will allow you to quit your day-job.

Unlike the majority of how-to books on the craft of writing, this one offers a separate, supplemental coaching component in which readers who choose to complete the assignments in each module can receive one-on-one feedback from a film industry professional. For readers who want to skip the homework option, the full-color text provides a bounty of lecture material, recommended reads and screenwriting-related websites and resources.

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TOP TIPS for PUBLIC SPEAKING
TOP TIPS for PUBLIC SPEAKING
by Patricia Ryan Rating: 0.0

An invitation to speak in front of an audience need not produce terror in you. You can learn to do this very simply. Just knowing a few basic steps will iprove your output and give you the confidence to present yourself. If you are already accomplished, you will find these Top Tips help 'jog the memory.

These Top Tips will take you through the necessary skills you can use when speaking before an audience. There is also a section on special occasions such as weddings, commemorative speeches, vote of thanks, among others.

The Author: Patricia is an International Presenter, qualified Educator and Facillator, Accredited Trainer and Assessor, Seminar and Workshop Presenter and a past District Governor of Toastmasters International.

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