Offthebookshelf.com
MARKETING PACKAGES
OffTheBookShelf is pleased to offer you, through our partners Smith Publicity, Inc. and BlueInk Reviews, a variety of book publicity options to meet your goals and budget when you self publish. Smith Publicity and OffTheBookShelf have created special service packages for our authors. With hundreds of books published each week, whether done on your own or with professional help, book marketing and promotion is essential to create awareness about a new book or author!
YOU CAN ALSO CLICK HERE TO JOIN FREE AND DISCOVER FREE ALTERNATIVE MARKETING TIPS IN YOUR AUTHOR BACK OFFICE
OffTheBookShelf and Smith Publicity Book Promotion Options (details below)
• Comprehensive Book Publicity Campaigns
• Jump Start Book Publicity Campaigns
• Media List Services
• Poetry Promotion
• Author Media Training
Brief Overview of Smith Publicity
• Smith Publicity has been helped more than 900 authors, many of them independently published, promote their titles since 1997.
• They have dedicated, specialized book publicists, backed by years of experience positioning authors to their network of cultivated media contacts.
• Authors have appeared in thousands of print (magazine and newspaper), broadcast (radio and television) and Internet outlets worldwide.
• You have the option to reach the United States, Canada, United Kingdom and/or select English language media outlets across the globe.
• Coverage may include book listings, recommendations and excerpts, articles, feature stories, print interviews, radio and TV interviews, expert commentary, by lined articles and op-ed pieces.
• Recent examples of media coverage for their authors include: New York Times, TIME, Forbes, Los Angeles Times, New York Daily News, Washington Post, Good Morning America, Inside Edition, USA Today, Globe and Mail, NPR Talk of the Nation, Toronto Star, Chicago Sun Times, Parade Magazine, Wall Street Journal, Inc., FOX News, Fox and Friends, CNBC News, Newsweek, National Public Radio and in the U.K. BBC national and local radio, The Guardian, The Times, The Financial Times, Business Week, Chat Magazine, She Magazine, Sky TV and LIFE.
OffTheBookShelf COMPREHENSIVE Book Publicity Campaign
• Three or four month campaign.
• You are assigned an experienced book publicist, backed by the Smith team, who will create your press kit, pitch you and your book to the media and organize your press opportunities.
• We will craft your press kit including a tailored book release (highlighting your book, what makes it unique, who should read it, etc.), interview release (highlighting your expertise) and if recommended and the author is interested, by lined article(s) and op-ed piece(s).
• Your publicist will create a variety of pitching points and angles, taking advantage of news stories, to make covering you as easy as possible.
• Your campaign will include Smith pitching to targeted broadcast, print and Internet media in the geographic regions of your choice.
• Your book and press kit will be sent to interested media, and your publicist will perform aggressive follow up to encourage coverage.
• Your publicist will research and compile a list of targeted media contacts to send press kit/book, and then will perform aggressive follow up.
• You will receive a written weekly update of the pitching angles used, types of media contacted, details of interested media and an outline of what will be happening in the next week.
• We will need 75 to 100 copies of your book for the three or four month campaign.
• Your book will be displayed, through Combined Book Exhibit, in your choice of three tradeshows.
• Cost range $2,800 to $4,000 per month, depending on geographic areas targeted.
• For more information email offthebookshelf@SmithPublicity.com or call 856-489-8654 x309
OffTheBookShelf JUMP START Book Publicity Campaign
• Six week campaign, designed for authors on a limited budget or who are testing the publicity. With thisvoption, we will work with you for a six week period to begin to create a media buzz about your book.
• You are assigned to an experienced book publicist, backed by the Smith team, who will create your press kit, pitch you and your book to the media and organize your press opportunities.
• We will craft your press kit including a tailored book release (highlighting your book, what makes it unique, who should read it, etc.) and interview release (highlighting your expertise).
• Your publicist will create select pitching points and angles, taking advantage of current news stories, to make covering you as easy as possible.
• Your campaign will include Smith pitching to targeted broadcast, print and Internet media in the geographic regions of your choice.
• Your book and press kit will be sent to interested media, and your publicist will perform aggressive follow up to encourage coverage.
• Your publicist will research and compile a list of targeted media contacts to send press kit/book, and then will perform aggressive follow up.
• You will receive a written weekly update of the pitching angles used, types of media contacted, details of interested media and an outline of what will be happening in the next week.
• We will need 50 copies of your book for the three or four month campaign.
• It’s important to keep in mind that a six-week campaign is designed to set the stage for exposure and “get the ball rolling.” It is not a full promotional campaign. However, it can be an excellent way to test the “publicity waters,” and lay the groundwork for exposure long after the six weeks is over, especially with print media. At the end of six weeks, clients either continue on with us in some form, or, we provide all press materials and a spreadsheet of media “hits,” books sent, contact information, and contact information of media for follow-up and continued promotion on their own.
• Your book displayed, through Combined Book Exhibit, in your choice of one tradeshow.
• Cost is a one time fee for the six week campaign, ranging from $3,900 to $5,500, depending on geographic areas targeted.
• For more information email offthebookshelf@SmithPublicity.com or call 856-489-8654 x309
OffTheBookShelf TARGET MEDIA LIST FOR AUTHORS
Getting media lists is easy—there are many companies who sell them—but getting one precisely customized for you and your book to give you the best opportunity for media coverage is key. Utilizing the experience gained over 12 years and 900 book promotion campaigns, Smith Publicity creates the finest media lists in the industry. As a central point of all of our campaigns, every day our publicists research and compile scores of media lists. Now, self-promoting authors or anyone attempting to secure media coverage can get the same lists our nationally-recognized publicists use. Smith Publicity uses an industry-leading media database, which is updated every day. We will provide you with the best, most up-to-date media contacts available, all selected based on the topic and genre of your book from more than 1.4 million media contacts, media outlets, bloggers and analysts. Despite offers you may see boasting thousands and thousands of media contacts, in publicity it’s quality, not quantity that matters.
Here’s how it works:
• You fill out a brief questionnaire.
• One of our experienced publicists reviews your information and conducts careful research to develop appropriate media lists which include radio, TV, magazine, newspaper and Internet producers, editors, freelancers and bloggers.
• You receive a minimum of 500 media contacts, possibly many more, depending on your book, as well as local media contacts in your area.
• We e-mail you the list in both Microsoft Excel and label format.
• Included in your list are name, title phone number, e-mail, fax number, and full mailing address.
• Again, quality is what matters, not quantity.
• Cost: $900. To Order Your Media List, email OffTheBookShelf@smithpublicity.com to submit your media list request. You’ll receive an invoice via e-mail, which can be paid by credit card or check, and then we begin work and get the list to you within five business days!
OffTheBookShelf POETRY Book Promotion
We designed a publicity campaign specifically for poetry books since they are niche in appeal. Only select media outlets review poetry works and poets. Our poetry promotion service includes creation of a customized press release and personal pitch letter, plus four weeks of media outreach services. The goal is to create awareness about you as a writer and your book.
With Smith Publicity’s Poetry Promotion Service, we will:
• create a customized press release highlighting what makes you and your poetry unique,
• assess your book and determine appropriate media and online outlets,
• create a tailored media list, including up to 100 magazine outlets which feature poets and poetry, and up to 50 online poetry dedicated websites, blogs, etc.,
• pitch you and your book to these select media contact—via multiple channel methods—including mailing your customized press release and book to high priority media,
• perform follow-up to encourage coverage to select media and online outlets which feature your type of poetry,
• contact newspapers in your local area and pitch to them for coverage of you and your book,
• prepare weekly written updates on the outlets we've contacted, results, and plans for the next week of activity
• When your campaign ends, we will provide you with information on the outlets we contacted, including all contact information, so you can continue follow-up activities on your own.
• We will need 50 copies of your book for media outreach.
• The cost for this is a onetime fee of $1700 plus $100 for postage to be paid at the beginning of the campaign.
• If you are interested, please email or call OffTheBookShelf@SmithPublicity.com or 856-489-8654 x309 to order the service.
Author Media Training Packages Also Available
• Please email or call OffTheBookShelf@SmithPublicity.com or 856-489-8654 x309 for details
AND FROM BLUE INK REVIEWS:
As the number of e-books explode, how will your title stand out? Establish your credibility with an objective book review...
BlueInk Review is a new service devoted to self-published authors, offering honest, objective reviews penned by professional critics and writers whose bylines have appeared in major publications, such as the New York Times, Washington Post and Chicago Tribune and senior level editors from major New York publishing houses, such as Viking and Crown. Completed reviews run on the BlueInk website, which is designed to help publishing professionals and readers find promising new material, and on OffTheBookshelf, right next to your book. OffTheBookshelf customers will receive a $100 discount on the cost of a Standard or Fast-Track book review and a free book cover image next to their review as well. To activate your discount type in keycode D4G1 when ordering your review at www.blueinkreview.com.
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